The video is based on the daily routines of a teenage
rapper who is rebellious and passionate about his beliefs, lifestyle and art,
but rather than stating the obvious he prefers to go about it in a more
artistic and intelligent way. We aimed to create a video that will express the
rebellious feel that this song gives us. The story line opens with the
teenagers daily morning routine which includes getting ready and dressed in
urban clothing, grabbing his skateboard and skating off in his East London
estate to meet up with his friends. Once he’s met up with his friends in similar
clothing who area apparently waiting for him they all skate together to school.
As skateboarders are often seen as rebellious and anti-social, we chose to make
skateboards and skateboarding one of the main activities in this video. As well
as the narrative there are also a few scenes in which the rappers are in a
warehouse lip syncing, we chose to put this in the video so that the narrative
and the song go hand in hand but also so that the lip syncing is presented as a
key feature of the song.
Lyrics
The lyrics of the song are very metaphorical and there
seems to be no apparent story line. Therefore, the video with its story line
will make various references to the lyrics of the song through props, actions
and scenery.
Location
The locations for this song will be the flat that the
rapper lives in which will be a small urban flat, various streets around the
Forest Gate and Stratford area for the scenes where the rappers and the group
of skaters will be; this area has been chosen because of all of the recent
development from the Olympics we felt that the areas in Stratford other than
Westfield’s wasn’t being represented or displayed so this video will show that.
Length
The length of the song is 2 minutes and 30 seconds but we
have chosen to make the video longer by putting the intro on a loop so at the beginning
of the song we can develop the narrative more this should increase the length
of the overall video to be just about 3 minutes.
Genre
The genre of this music is hip hop music and the style of
the video is mainly performance based with a narrative story mixed in.
Props
The main props used will be skateboards as that is the
method of transportation that the group will use. Other props used will be the
things he uses in the morning to get ready i.e. toothbrush, alarm clock, etc.
Actors
The two main actors in this video will be the rappers who
will be lip syncing with the two rappers who did this song, Joey Bada$$ and
Capital STEEZ. There will also be 4 other actors that play the skate group they
hang out with. Some other actors will be the corner shop owner and the police
men in the background.
Audience
The target audience for this music video will be hip hop
fans and skaters but we hope to attract all kinds of music listeners.
Broadcasting channel
We will be using YouTube to present our music video because
it is free to use and our target market mainly use this channel to watch music
videos and discover new music.
Cameron, there's very little here. Although I've seen some good case studies, and your pre-production documents, you haven't yet uploaded them. I'm also disappointed that you haven't yet started using your blog to reflect on your progress and give a sense of how you're improving, planning and monitoring. You haven't uploaded a creative account of research and planning. You need to resolve these issues asap and ensure in future that you are blogging much more regularly.
ReplyDeleteVanessa